19A- Idea Napkin No.2
1) You. Who you are.
I am a college kid who saw something being used in one atmosphere and then put two and two together to make a product that could be used in a different atmosphere and for different purposes in the long run but would be equally as beneficial.
2) What are you offering to customers?
There are multiple liabilities that comes with owning a bar, and that’s why it is so hard to open one. There still isn’t a bar that’s replaces Cantina. On top of the underage drinking liability, there are bar fights, overconsumption, among others. The cover for these cups take away some liability that might be able to make a bar stay open for an extended period by cutting down on liability. It would also help cut cleaning costs for the business after hours.
3) Who are you offering it to?
I am offering it to owners of bars and clubs that have the audience of big and rowdy crowds such as a college bar or downtown clubs. These owners have high capacity bars that fit multiple people like sardines and call it a good time. It would be to places who have large crowds that can get out of hand because excessive drinking and this minimizes risk.
4) Why do they care?
They care because bars and clubs pay hundreds of dollars in insurance to see their business stay alive and be safe. Even though my product would not get rid of all the insurance needs it could cut down on some costs as well as liability overall. It would also get rid of the labor time used in efforts to clean up at the end of the night causing workers to stay longer and more money to be paid to those employees, overall cutting costs.
5) What are your core competencies? What sets you apart from everyone else?
I think many people, as I did in the beginning, set out looking at this product as something that the bar goers would want to buy. I saw the customer base as something else and I think many people think this product would be seen as a product sold individually to people. I see it in a different perspective, selling it to the bar owners who could benefit from it by happy customers with a clean bar and less liability of injury. What I have that no one else has is the idea to bring this product to a different atmosphere than what is usually catered to- bob tea companies and juice stores, which gives me a competitive advantage.
1) You. Who you are.
I am a college kid who saw something being used in one atmosphere and then put two and two together to make a product that could be used in a different atmosphere and for different purposes in the long run but would be equally as beneficial.
2) What are you offering to customers?
There are multiple liabilities that comes with owning a bar, and that’s why it is so hard to open one. There still isn’t a bar that’s replaces Cantina. On top of the underage drinking liability, there are bar fights, overconsumption, among others. The cover for these cups take away some liability that might be able to make a bar stay open for an extended period by cutting down on liability. It would also help cut cleaning costs for the business after hours.
3) Who are you offering it to?
I am offering it to owners of bars and clubs that have the audience of big and rowdy crowds such as a college bar or downtown clubs. These owners have high capacity bars that fit multiple people like sardines and call it a good time. It would be to places who have large crowds that can get out of hand because excessive drinking and this minimizes risk.
4) Why do they care?
They care because bars and clubs pay hundreds of dollars in insurance to see their business stay alive and be safe. Even though my product would not get rid of all the insurance needs it could cut down on some costs as well as liability overall. It would also get rid of the labor time used in efforts to clean up at the end of the night causing workers to stay longer and more money to be paid to those employees, overall cutting costs.
5) What are your core competencies? What sets you apart from everyone else?
I think many people, as I did in the beginning, set out looking at this product as something that the bar goers would want to buy. I saw the customer base as something else and I think many people think this product would be seen as a product sold individually to people. I see it in a different perspective, selling it to the bar owners who could benefit from it by happy customers with a clean bar and less liability of injury. What I have that no one else has is the idea to bring this product to a different atmosphere than what is usually catered to- bob tea companies and juice stores, which gives me a competitive advantage.
The only aspect of my business
that I could see as threatening and could turn people away is the time it would
take to make the drink and put the lid on, as well as the cost of straws for
the drinks now. But I believe that through practice, making the drink, though
in the long run might add another 5 seconds will not impact the process too
much and the cost of straws would be offset by the savings in cleaning costs.
The feedback I received
talked about how I had specific customers and so I tried to narrow down that
customer base a little more and ultimately be more detailed about them. Also she
talked about benefits so I tried to explain the outcomes and the rewards of
using this product more.
Hey John,
ReplyDeleteI really enjoyed reading your updated Idea Napkin. I can tell that you updated the specificity of your customer base in the related questions. You made a good point when you mentioned how this product is being brought to a different product than the usual. This idea would be extremely useful for your targeted market of bar/ club owners. Awesome job!
Sincerely,
Ayla Adams
Hey John,
ReplyDeleteI really liked your post, thought it was well organized and also well written. I like how you incorporated new ideas, but did not stray entirely away from your main idea. I also like the "Why would they care" section. I think your idea could really help bars and clubs cut down on costs, and let them spend it on new things. I think that it's really original, and would be very successful in the market place.