When I interviewed these three people, I was able to gain
some very good insight on the product that I had envisioned in my mind and then
how I needed to evolve it in order to appeal to the audience. It’s amazing seeing
the different adaptions your product can go through with multiple minds working
and giving feedback. When it came to the plastic lid wrapping for drinks at
bars and clubs so that the business could avoid liabilities such as slipping
and injury, the people I interviewed were very helpful. They told my that if
any of them were to buy the product then they would care most that it is doing
its job right above what it would cost and what it would look like. They said
that if they were going to be spending this additional expense on a product that
want to make sure that the quality of it was one that would actually get rid of
some of this liability. This product would most likely not be sold in stores
but would be able to be purchased in bulk online. The product would also
probably only be sold in bulk because it is a one time use product and when you
are using it you want to get a good amount because it will be used in mass
amounts at a time. To see if the product is making a difference you could look
at the statistics of people falling due to a wet ground among other things that
happen in your bar before you started using the product and then after and then
compare the results to see if there was a significant difference. The owner
could also just look at the floor at the end of the night and see if it is
cleanlier than when you had the bar open without using the product. I think all
the interviewers agreed that there are ways to definitely review the product
and see if it was worth their time and money and they each said that if there
was a product like this out on the market they would test it out to see if it
worked because they said for the minimum extra cost that it would have would be
a big difference in a lawsuit from injury. To the customers, quality and price
matter most and style does not in the long run. There are measurable ways to
see if it is getting the job done and the added cost would not be terrible for
testing out the product one time.
Hi John,
ReplyDeleteInterviewing people will always give you other information that you were not knowing from the beginning. Being able to test your product will be the ultimate factor to see if your product holds any want from your target market. I thought that it was odd that your people that you interviewed wanted a high quality cover lid that would last them longer. I thought that this was more of a once use and then throw it out. I hope that this assignment was a great insight for more help for your product.
Hi John,
ReplyDeleteI think you have done a very good interview. You got a lot of information through this interview and most of them are very helpful for improving your products. According to your conclusion, you have summarized a lot from your interview which including the customer reaction to your products and how to make your customer spend more money on your products. Excellent!